Tuesday, June 27, 2023

To What Extent Can Your Business Embrace Consumer Convenience?


As consumers, we tend to value convenience provided it doesn’t rob us of a comforting shopping experience. For example, we may be more than happy to use Apple or Google Pay at checkout, feeling grateful we don’t have to bring out our credit card for every purchase. But we still value a line of clearly-viewable products with clear prices, or an online library of purchasable items that help us see the product from every angle, with a full specification sheet when we need it.

As such, it’s important that convenience doesn’t come at the expense of depth. For example - even restaurants using food delivery apps, where convenience is the name of the game, will take high-quality photographs of each dish for a representation of what the product looks like and how their menu will arrive at your door when delivered.

In some industries, convenience may seem opposed to good practice or security. For example, the health industry is leveraging telemedicine without trying to give the impression of lapsed security or less attentive service. With a Healthcare Ally, even small clinics are starting to unlock that potential.

In this post, we’ll determine to what extent your business could, or even should, embrace consumer convenience.

Remote & Delivery Options

Improving your logistics or delivery options can be a healthy way to offer more convenience regarding your product, and also its access to new markets. You may work out worthwhile delivery protocols with third-party carriers, and grade the delivery speed with the price in your checkout. 

That can ensure consumers are always able to set their preferences and move on from there. With remote services, you may utilize popular software installation services or provide account management directly from the website.

Subscription Models

A subscription model can be a fantastic method of opening up your business to those who may otherwise not have been able to. Think of how Adobe, the industry-standard creative suite developer, opened up its cutting-edge apps to subscription access. Now, $25 a month or so can provide you access to modern software that would have cost thousands to purchase outright, individually. Subscription models like this allow you to set value within the upfront cost also, allowing you to retain profits and appeal to more people.

Return & Loyalty Systems

Convenience should also apply to the systems that both reward or placate loyal customers. Loyalty systems should not only convince people to stay with you but make their perception of you more familiar and comfortable. For instance, you might offer “you bought this previously” sections on your product library storefront, to help them fill their basket with regular orders. 

For return orders, you might simply offer money-back guarantees or no-questions-asked refunds if they don’t feel good about their purchase. Return and loyalty systems like this mean there’s little worry about trying your company out or returning to it again. This can help with many different industries and products, so don’t be afraid to give it a try.

With this advice, you’re sure to properly express consumer convenience at all levels, no matter what sector your business occupies.

4 comments:

  1. This is a helpful article. Businesses should make consumer's life easier.

    Nancy
    allibrary (at) aol (dot) com

    ReplyDelete

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