Promoting businesses online has become the default way to do things for many companies, and there is no denying that, if you want to be successful in the times we are living, you need to have a significant online presence, but there is still a lot of room for offline promotions too.
If you are looking for effective ways to reach more people than you currently are with your online marketing strategy, then looking to the real world is not a bad idea.
Below are some of the most effective ways to promote your business in the real world right now:
1. Wear your logo with pride
Companies like Cap America will allow you or have your own logo embroidered on to hats and caps, so you and your employees can wear them everywhere you do. This is will really help to increase brand visibility, especially if you give them out to customers and clients too.
2. Business cards
Business cards might seem a little old hat, but they are still a great promotional tool for anyone who attends a lot of conferences, local events, and even people who just spend a lot of time talking to random people in restaurants
The key is to ensure your business card has an amazing design and all of the information recipients will need to get in touch with you and arrange an appointment or make a purchase, So, spend a little more money on getting a good design.
3. Stickers
Stickers are great; they’re so cheap to promote and you can hand them out as freebies to your customers to increase visibility. Word-of-mouth marketing is really popular, so if you can convince customers to stick your logo in their stuff, people are sure to ask about you and hopefully, you will get a positive recommendation or two out of them.
4. Attend community events
As a business, attending community events and maybe donating to a few of them too is great PR. It will show you a company that truly cares and at the same time, it will enable you to get your name out there. Taking a stall at a community fair will also enable you to show off what it is you do as you make more connections and fly your banner. The more good you do, the more goodwill you will get back and that will result in more sales at the end of the day.
5. Local sponsorship
In a similar vein, sponsoring a local Little League, school or community group will get you a lot of goodwill, good press and hopefully a few good sales too. There are lots of ways to sponsor people from buying team jerseys to donating prizes for raffles, so whatever your budget, there is always something you can do.
Thanks for the great info.
ReplyDeleteAttending community events is a great way to be known.
ReplyDeleteGreat tips thanks for sharing I learned a lot by reading this one for sure.
ReplyDeleteheather hgtempaddy
You can also do t shirts with places like Bonfire.
ReplyDeleteThanks for the info :) .
- Heather B.
You could have someone like Susiesreviews.com review your company or product.
ReplyDeletesince my work is online only, i dont know how much this would help though, and usually all the real world promotion i do is to friends
ReplyDeletewe sometimes forget about irl in the online world!
ReplyDelete