Monday, July 18, 2022

Tactics You Can Use To Increase Brand Awareness

There are many things entrepreneurs need to get right when turning a great business idea into a great business. However, perhaps the most important is establishing a brand identity that sets them apart from their competition and draws in customers. The necessity of brand awareness is made even more clear when you consider the fact that the number of people starting their own business in the US is rising considerably each year. Failure to stand out in the current market puts your business on the path to closure. 

With that in mind, here are some simple (yet effective) tactics you can use to increase brand awareness!

  • Create a consistent ‘image’ for your brand. Your brand’s identity is largely centered around the kind of image you create for your company and should be tailored around your products and target audience. For example, potential customers should be able to look at your branding and figure out what kind of company you are. You should also aim to be consistent with your branding - using the same fonts, colors, and styles across all mediums. This will help people establish a familiarity with your brand.  Use music to influence your audience as well. Hire musicians to create music you can use on your website and on your social media posts. Make sure that the equipment used to create music is high-tech, like the ones Tone Alchemists use for guitars. Remember that this music will be associated with your brand. By creating your own music you avoid copyright claims when you post on social media and elsewhere. This makes it as important, as the colors, fonts, and styles you use. Music is an important part of your brand kit.
  • Create the perfect website. Given that we now spend more time online than ever before, it's hardly surprising that you can use technology to boost your business (and brand) to new heights. As such, you must ensure that you put together the perfect website for your business. Not only is your website a great way to bolster sales, but it also gives the viewer an in-depth insight into your brand. If you aren’t the most tech-savvy person, don’t worry. There are plenty of specialist companies that you can work alongside to create a website that generates sales and shows off everything your brand has to offer. For example,  Integrated IT Solutions drive traffic to your site through eye-catching web design and SEO best practices. 
  • Stay up to date with your socials. Social media receives a lot of negative press, but this doesn't change the fact that it's instrumental in the success of brands both large and small. This is because it can increase brand awareness considerably, by drawing the attention of potential customers across the globe. The more attention you get, the more sales. However, it's important that you know exactly how to approach social media as a small business. For example, you should aim to create a presence that is a mixture of personable and professional. This will create a sense of familiarity between yourself and your customers, especially if you interact with them regularly. More often than not, this familiarity will translate into sales, as they feel as though they are putting their money into a company they know and trust. 
  • Partner with relevant influencers. Influencer marketing is a relatively new concept in the digital marketing world - and revolves around making a sponsorship deal with a person with a large online following. They will then share your product(s) with their followers, resulting in increased traffic towards your socials and website and often correlating to increased sales. In many ways, it's similar to a celebrity endorsement - and it is similarly effective in the modern world. In fact,  on average, businesses make $5.30 for every $1 spent on influencer marketing. Of course, you should ensure that you collaborate with the right influencers, whose followers are likely to be interested in your brand or products to get the most returns. 

9 comments:

  1. Thank you for sharing these useful tips

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  2. Yes, all good tips! Staying u to date with social media is a MAJOR one, thanks.

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