Tuesday, December 29, 2020

3 Effective Ideas To Move Your Business Forward In 2021


If you’re looking to improve your business in 2021, here are some ideas to consider:

Make the most of unique marketing opportunities, such as personalized iPhone covers

It is no secret that behind every good company is a sound marketing strategy. Moreover, this is something which has taken on even more importance during the current economic climate. After all, the COVID-19 fallout has had a negative impact on everyone in the country. Individuals have less money to spend, and as a result, even more emphasis is placed on a company’s marketing strategy. Therefore, businesses have to find effective, innovative, and unique ways to appeal to people and tempt them to spend their cash on their products and services.

There are several different marketing methods available at your disposal; however, the key is to find something which is relatively unheard of. By doing this you will create a lasting impression in an individual’s mind and so they are most likely to turn to your company when they need the service or goods that you offer.

One strategy which is widely deployed and has been for many years is the utilization and distribution of promotional products. This is when businesses have an item made that is personalized with their logo and their information. As mentioned, this is a technique that has been around for a while. Nevertheless, if you can find an innovative product to have personalized then you are certainly onto a winner. 

One promotional item which is certainly worth considering at the moment is that of personalized iPhone covers. These can be utilized by every member of staff at your company, moreover, they can be gifted to customers or potential customers in order to secure utilization of your services. 

By getting your employees to utilize your business’ personalized iPhone case, you ensure that everyone they pass sees their phone cover, and because it is one of a kind people are likely to take notice of it. This is something that is extremely beneficial if your employees are on the road. Nevertheless, individuals will spot it when the employee in question is on the way to work, on their lunch break, and on the way home. Furthermore, it is very unlikely that they will make the effort to remove the cover every single time they are not at work.

In addition to this, giving out personalized business iPhone covers to existing customers is a great way to ensure that they utilize your services again and again because it creates a loyal bond between you and the consumer. Moreover, giving away free covers to the public is a great way to generate more customers. Nevertheless, you need to be very careful regarding who you target with the phone covers as you need to ensure that they do not get wasted and that they are aimed at people who are likely to utilize your business.

You also need to give a lot of thought and consideration to the way in which you design your iPhone covers. Remember that if you have a vast range of customers, you should not exclude people by utilizing a certain color or style which is very taste specific. For example, if you are a technology company, the utilization of the color pink or floral patterns is something unadvisable because it will exclude most males from using your phone cover.

Upgrade your phone system

Choosing the right phone system for your business is imperative. After all, communication lies at the core of every successful company. How are you supposed to be successful and deliver a winning service if you don’t communicate with your customers effectively? How are tasks supposed to be completed if employees cannot communicate with each other properly? When you look at it like this you see how crucial your phone system of choice is. You can also use the likes of weBoost to improve your phone coverage, and upgrades like this are so crucial.

There are a lot of different phone systems available to choose from at present. You shouldn’t just buy your phone system from any old supplier. A lot of people think the supplier doesn’t matter, after all, you are getting the same phone system. Nevertheless, there are other aspects you need to consider, such as support. You need a company that is going to provide you with a substantial level of aftercare and support. If something happens to your phone system i.e. a fault, you will require the company to be on hand to fix the issue as quickly and efficiently as possible. Every day your phone system is out of action is a day that you will be running inefficiently and this is obviously extremely damaging to your company’s credibility. 

Aside from support you obviously need to consider cost as well. Not all suppliers will charge the same 
price for the phone system you are going for. Some companies will add on a substantial percentage to the retail price. Furthermore, there are those that charge extortionate installation costs as well. You need to do your research. Take a look online and compare different companies against one and another until you find a good deal. 

Nevertheless, if something looks too good to be true it probably is. You need to ensure the company is credible and that the phone system is a genuine Norstar one. You should easily be able to determine this via assessing the company’s website. You will also find that reading previous customer’s reviews helps as well. Aside from this, you should be able to have a consultation with the business. Professionals will assess your company and they will provide their expert advice regarding which system is likely to be the best for your business specifically.

Outsource e-fulfilment

Because of the fact that online shopping is becoming more and more popular, this has, in turn, meant that more and more businesses are choosing to outsource their e-fulfilment. These companies will take care of all of the pick and packing, order tracking, refund procedures and alike for your business. There are a lot of benefits associated with outsourcing this service rather than trying to tackle it yourself. These include…
  • Better use of time and resources
  • Increased efficiency
  • Capitalizing on expert knowledge and contacts 
  • Cheaper fulfilment 
These advantages are felt even more so by smaller businesses who may not necessarily have the capital and resources available to provide such a level of fulfilment off their own back. 

One of the main benefits of outsourcing e-fulfilment is the fact that you will not waste any time or resources trying to expert these skills yourself. In the modern-day, there is no time to waste when it comes to the online shopping experience. Every day that you waste is a day you are falling further and further behind your competitors. However, a fulfilment company allows you to capitalize on this immediately. Not only this, but you will need to train employees or employ more people in order to take care of the picking, packing and shipping of your goods. Not only does this take a substantial amount of time but it costs a lot of money too. You will have to pay for new employees and you will have to sort out a warehouse as well. This is something that is not even possible for a lot of small businesses. Therefore, in most instances, you can conclude that outsourcing fulfilment services is actually a lot cheaper than trying to run it in house. 

It is also worth bearing in mind the fact that the outsourcing of e-fulfilment can increase efficiency at your company too. You can rest assured that your products will be delivered quickly and effectively whilst you focus on the core qualities of your company. You can also be safe in the knowledge that your fulfilment will be dealt with professionally and successful. After all, these companies are experts in this area. They have all the experiences, first-hand knowledge, resources and contacts to provide a stellar service. It will take you an extremely long time to get your fulfilment up to the level of these companies. Therefore, why not ensure yourself of success and simply outsource from the offset instead? By going down this route you reduce risk dramatically. 

Because of the fact that these companies are fully ingrained in the industry of fulfilment they will already have all the knowledge needed as well as the benefit of established relationships. Their time in the industry will have lead them to create solid bonds with good carriers and packaging suppliers. The loyalty will already be there. These bonds can usually take years and years to form. Yet by outsourcing, you can benefit from them imminently. Furthermore, these companies have extensive knowledge regarding the fulfilment industry. This is extremely important, especially in terms of changing policies and laws. They will make sure everything is handled above board.

When you take all of these points into account it is quite easy to see why the outsourcing of e-fulfilment is recommended – especially for small businesses. It will save you money and time. You will be assured of efficiency and a more successful service. And if that wasn’t enough, you will get to capitalize on in depth knowledge and relationships that have already been formed. 


  1. this is really helpful, thanks. Always great to have new ideas and tips to improve it.

  2. Definitely great tips! Upgrading is for sure something we need to get done!

  3. I think that marketing is one of the most important aspects of running a business, but sometimes it is the forgotten piece.

  4. These are really great tips thank you so much for sharing

  5. This is great advice. I shared it!

  6. Really great post, thanks for sharing!

  7. Good ideas for businesses. Makes me glad I don't have a business.

  8. Great tips, if possible start your business online so your startup costs aren't as high.

  9. Starting and growing a business is hard. These are good tips.

  10. Please convince my boss to do #2

  11. Great ideas that will be useful in this economy.

  12. These are some really amazing ideas. Thanks!

  13. Awesome post! Very Informative.

  14. thank you! i definitely have professional goals right now!


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